Luxury travel experiences have never been so in demand as they are now. Consumers want only the very best when it comes to food, service and hospitality.
Millennial travellers, often known as world’s wealthiest travellers, are leading this shift. They see travel as an opportunity to try something different, learn about a culture and push themselves beyond their comfort zones.
Customization
Customization is one of the primary drivers of luxury travel sales. Travelers desire the ability to personalize their stay or find an activity unique for themselves while traveling, providing them with an unforgettable travel experience.
Example: some high-end travellers might desire skip-the-line access to the Vatican or Sistine Chapel; however, others could prefer private cookery classes with some of the finest chefs around town. Travel companies should take this opportunity to get to know their customers better and offer meaningful experiences that resonate with them.
To reach their personalization goals, companies need to build an integrated technology stack that connects all the disparate data points and information required for making informed decisions. This holistic approach can help travel businesses reduce marketing and sales costs while increasing customer satisfaction rates and building more customer loyalty among their customer base.
Culinary Experiences
An unforgettable culinary experience could include anything from an elaborate restaurant dinner, to something more interactive like watching a chef demonstrate his craft in front of an audience. Either way, these experiences provide memorable gastronomical memories.
High-end travellers often look to elevate their experience when on vacation, according to a Skift survey, over two-thirds of luxury travellers regularly participate in bucket list activities during their trips.
Food-themed travel has become the new norm, with hotels going above and beyond to immerse their guests in gastronomy. Exclusive chef collaborations and dining experiences designed to please even the most discriminating palates are becoming the new standard – whether that means experiencing plant-based Southern soul food, fishing for Alaskan salmon, or picking mussels from rocks in South Africa; our specially designed app has everything you need for an unforgettable vacation experience!
Community
High-end travel companies have found great success catering to Millennials as their main target audience, who expect luxury in innovative and unconventional ways – such as booking digital detox retreats to Bhutan or booking safari vacations over the moon. Baby Boomers were more inclined toward sitting by hotel beaches without engaging with local communities or engaging in cultural activities.
Virtuoso Network connects travellers from around the globe, while Pure Life Experiences’ membership showcases your expertise in luxury experiential travel while opening doors with other industry leaders including high-end suppliers and prominent members of travel press. Membership of these community associations provides your business with prestige while opening up doors with fresh new prospects exploring your offerings. Joining either of these high-end communities is an invaluable way to align it with prestige while expanding prospects that explore your offering.
Content
Content plays an integral role in luxury travel, from marketing materials and web pages to real-time events. Notable examples may include handbooks or blogs offering unique activities or suggestions about where and what to visit; the best content makes an impressionful impactful on guests ensuring a fulfilling and unforgettable experience. It must also be easy for users to locate while meeting consumer travel needs and expectations.
